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A Palestinian-Swedish drinks maker has seen its alternative to Coca-Cola and Pepsi take off massively as consumers boycott the US brands over perceived ties to Israel, Palestine Drinks told The National it is struggling to keep up with demand as some restaurants in Europe shun American-owned market leaders…
Sales have reached around four million cans in just under two months, Hussein, Mohammed and Ahmad Hassoun, brothers of Palestinian descent and successful businessmen in Malmo, decided six months ago to create an alternative to Pepsi and Coca-Cola.
Their brand has quickly garnered millions of social media hits and attracted interest from companies worldwide looking to stock its cola, The distinctive cans feature historic symbols of Palestine, such as olive branches and a Palestinian keffiyeh design, and the words “liberty for everyone” underlining the founders’ message that regardless of ethnicity and religion, everybody has the right to freedom.
The Hassoun brothers aim to raise awareness about Palestine, and support charities helping people affected by the conflict in Gaza and the West Bank, “We’ve devised a plan aimed at aiding our fellow Palestinians, with a special focus on the children of Gaza,” said Hussein Hassoun, in Arabic on social media.
